Projects / FORMULA X

The formula behind each project

The brief, the work and the outcome. Explore projects by the FORMULA X and X-TIME teams for businesses, regions and communities.

Format
Client
Year

Projects found: 18

Project list

“Service That Wins” customer service school
School

2026 · Noyabrsk

“Service That Wins” customer service school

Improve service in local restaurants, cafés and hotels and bring hospitality teams together as a professional community.

38participants
63% hands-on practice6 experts
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A Taste of Yamal’s Health
Festival

2026 · Noyabrsk

A Taste of Yamal’s Health

Connect team development, northern food producers and a public city event. Give professionals practical experience and business connections while introducing residents to Yamal's cuisine, producers and culture.

587registered participants
7 business program speakers23 market and workshop participants
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The Art of Being creative industries festival
Festival

29 November 2025 · Noyabrsk, Mixer art residence

The Art of Being creative industries festival

Present the creative industries as an opportunity for business and professional growth. Combine learning, local products and culture in a single event with clear visitor journeys for different audiences.

24market exhibitors
11 hours of programming1 day, multiple formats
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Black. White coffee festival
Festival

28 June 2025 · Noyabrsk

Black. White coffee festival

Make coffee culture part of a city celebration and support the local coffee shop community. Provide a professionally judged competition for specialists and a route through tastings, workshops and interactive activities for residents.

3festival areas
10 volunteers500 quest cards prepared
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Operation I business camp
Camp

5-7 September 2025 · Yugra

Operation I business camp

Help entrepreneurs move from an interest in AI to working on their own business challenges. Create an environment where learning, practice, networking and rest support each other throughout the camp.

3days of programming
4 thematic blocks11 recorded video testimonials
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Buryatia at the Russia Exhibition
Exhibition stand

2023–2024 · Moscow, VDNH

Buryatia at the Russia Exhibition

Coordinate daily stand operations and a changing program over several months. Bring together the exhibition management, regional departments, performers, guides and suppliers to create a welcoming visitor experience.

Stand operations in 2023–2024
Regional Day and SagaalganGuided tours and workshops
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Nizhny Novgorod regional stand at CIPR 2024
Stand

2024 · Nizhny Novgorod

Nizhny Novgorod regional stand at CIPR 2024

Build a distinctive regional stand to a tight schedule and prepare it for CIPR 2024.

3,054stand visitors
Two-storey structure
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BUSINESS CAMPONLINE21 days · 35 masterminds
Camp

2022–2023 · Online

Business Camp online

Create an online entrepreneurship program that sustains participation over three weeks, rather than one evening.

84NPS in 2023
35 peer-group sessions170 000+ stream views
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HR Summer
Conference

June 2023 · Moscow, Izvestia Hall

HR Summer

Deliver a complete conference for four clients and create a place for the HR community to exchange experience. Coordinate the speakers and program while providing comfortable conditions for learning and networking.

400conference participants
4 clients
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HR Day at VK
Conference

November 2023 · Moscow, VK office

HR Day at VK

Deliver a complete conference at a technology company’s office and create a setting for HR professionals to connect. Bring together a substantive program, speaker support and guest services.

400conference participants
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Nizhny Novgorod Region at Zodchestvo 2021
Stand

2021 · Moscow

Nizhny Novgorod Region at Zodchestvo 2021

Present the city’s heritage and development through an expressive exhibition space. Bring architecture, moving images, lighting and sound together into a coherent story.

4,038stand visitors
A city’s 800th anniversary in focus
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My Business national conference
Conference

2021 · Svetlogorsk

My Business national conference

Bring together entrepreneurship support teams from across Russia to develop proposals for the national small-business program.

300+participants
85 regions20+ sessions
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Nizhny Novgorod’s 800th anniversary
City event

2021 · Nizhny Novgorod

Nizhny Novgorod’s 800th anniversary

Support journalists and production crews, document the anniversary program, and ensure that four concert venues were technically ready.

73national media outlets
427 hours of recorded content4 equipped concert venues
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Alfa Future People
Festival

2017–2019 · Nizhny Novgorod region

Alfa Future People

Make festival partners part of the visitor experience through engaging activities and spaces, and produce photography and video for the brands’ continuing communications.

3years of collaboration
40+ photo and video reports30+ interactive activities
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“Lullaby” by Rauf & Faik
Production

2018 · Sochi, Krasnaya Polyana

“Lullaby” by Rauf & Faik

Turn the song into a visual story and organize filming across the selected locations. Coordinate creative work, casting, equipment and post-production within one production process.

3production stages
Full cycle: from script to editing
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Granel at the Real Estate 2016 exhibition
Stand

2016 · Moscow

Granel at the Real Estate 2016 exhibition

Attract visitors to the developer’s stand and create opportunities to engage with the brand. Coordinate entertainment, useful content and the on-site team throughout the four-day exhibition.

4days of activity
50,000+ stand visitors
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Interactive technology at the SIBUR conference
Conference

Date not specified · Location not specified

Interactive technology at the SIBUR conference

Introduce a hands-on conference format that engages attendees with branded content.

Custom interactive-table application
Multimedia equipment
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Strong Example business camp
Camp

First edition · Lake Turgoyak, Southern Urals

Strong Example business camp

Give business owners time away from daily operations, with experienced peers, expert discussions, nature and space to reflect.

70+entrepreneurs
3 days
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