About / FORMULA X

Two teams. One formula.

FORMULA X combines entrepreneurship development with event production. One discipline shapes the right content; the other turns it into an experience people notice.

Co-founders

Anna Komarova

Co-founder · strategy and programs

Anna Komarova

Spent more than ten years commissioning projects in entrepreneurship support, from municipal to national level. Connects the event’s purpose with its program, audience and acceptance criteria.

Helped create Territory of Business, a prototype for the My Business entrepreneurship support centres that became a national network. MBA.

+7 (963) 075-09-99 ↗komarova.team ↗
Nadi Oleynikova

Co-founder · general producer

Nadi Oleynikova

Leads creative direction and production, from staging and exhibition build to filming and editing. Connects the event concept with its on-site delivery.

The production team brings X-TIME’s 15 years in events, in-house stand and set manufacturing, video production and PR.

+7 (909) 338-27-65 ↗nadioleynikova.ru ↗

How we work

Clear from brief to report

01

Brief

Understand the goal, audience and constraints. Agree what will count as a result.

02

Concept and budget

Propose an idea, format and initial budget. Explain how each decision serves the goal.

03

Detailed planning

Develop the program, attendee journey, script, timing and final estimate.

04

Delivery

Follow the agreed plan through preparation, production, installation and the live event.

05

Report and learning

Deliver agreed materials and documentation, and review indicators and feedback.

Your next project

Discuss a similar project

Tell us about your event’s goals, audience and intended outcome. Together, we’ll choose the right format.

Telegram ↗