Meaning
Define what should change after the event. Shape the program, select experts and design interactions around that goal.
FORMULA X / Business events agency
Business events.
Built for impact.
We know what clients need because we spent years commissioning events. Anna Komarova brings more than a decade of client-side experience. Nadi Oleynikova brings creative direction and production. Together, we turn the brief into a delivered event.
For businesses, regions and professional communities.
Noyabrsk / 2026
Events full of life.
01 / Our formula
Meaning × wow = impact
Three connected parts of one event, each grounded in your goal.
Wow
Find a memorable expression through direction, staging, interaction and visual identity. The experience makes the content more compelling.
Impact
Agree indicators in advance: participation, engagement, feedback, reach or decisions. After the event, bring the results together in a report.
02 / Facts
Experience you can count
The combined experience of Anna Komarova’s and Nadi Oleynikova’s teams. Anna’s team delivers business events, educational programs and strategy. Nadi’s X-TIME team covers direction, exhibition builds, film and PR.
yearsin events and communications
projects across Russia
trusted suppliers
teamsprograms and production working together
03 / Services
One team. The whole event.
Bring us in for the full project or a defined part: programming, build, direction or production.
Forums and conferences
National and regional forums, industry conferences and HR events. One team takes care of the concept, program, production and results report.
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Business camps
Off-site programs for entrepreneurs and teams that combine learning, peer exchange, sport and creativity in a shared experience.
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Industry schools
Hands-on training for industry teams, with more than half the program devoted to practice and a final championship to demonstrate skills.
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Festivals and city events
Festivals, city celebrations and anniversaries with a clear concept, coordinated program and a considered visitor journey.
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Exhibition stands
Regional and corporate stands, from 3D design and in-house production to installation and exhibition support. Timelines are planned for each project.
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Production and PR
Event films, brand shoots, photo reports and media campaigns. We turn a live event into content that continues the conversation.
Explore the serviceOur projects on film
Events in motion
The stage, the people, the conversations. Choose a film and step inside the event.
01 / 12
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04 / Selected projects
From a brief to a result
A Taste of Yamal’s Health
Connect team development, northern food producers and a public city event. Give professionals practical experience and business connections while introducing residents to Yamal's cuisine, producers and culture.
587registered participants
7 business program speakers23 market and workshop participants
Explore the project 
Operation I business camp
Help entrepreneurs move from an interest in AI to working on their own business challenges. Create an environment where learning, practice, networking and rest support each other throughout the camp.
3days of programming
4 thematic blocks11 recorded video testimonials
Explore the project Nizhny Novgorod regional stand at CIPR 2024
Build a distinctive regional stand to a tight schedule and prepare it for CIPR 2024.
3,054stand visitors
Two-storey structure
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Buryatia at the Russia Exhibition
Coordinate daily stand operations and a changing program over several months. Bring together the exhibition management, regional departments, performers, guides and suppliers to create a welcoming visitor experience.
Stand operations in 2023–2024
Regional Day and SagaalganGuided tours and workshops
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HR Day at VK
Deliver a complete conference at a technology company’s office and create a setting for HR professionals to connect. Bring together a substantive program, speaker support and guest services.
400conference participants
My Business national conference
Bring together entrepreneurship support teams from across Russia to develop proposals for the national small-business program.
300+participants
85 regions20+ sessions
Explore the project 05 / Original formats
A strong idea. A tested format.
Adapt a tested structure to your audience, region and goals.
Business camp
Several days away from the office, combining learning, planning, new connections and time to recharge. The format has been delivered in Khanty-Mansi Autonomous Okrug and the Urals.
Explore this format ↗Industry school and championship
Hands-on learning followed by a final championship. Participants spend more than half the program practising the skills their industry needs.
Explore this format ↗Business theatre
Local entrepreneurs take to the stage in a shared performance. A format for telling the community’s stories and bringing people together.
Explore this format ↗AI intensive for business
Practical AI sessions built around team tasks. Participants try tools for writing, idea development and everyday workflows.
Explore this format ↗Online camp
A three-week program with peer groups, a partner marketplace and participant-led social projects. The format has achieved NPS of 84.
Explore this format ↗Need your own format? Let’s create it.
Start with your audience and goal. Build a program around what matters to you.
Discuss an idea ↗06 / From our teams’ portfolio
Experience across sectors
From a specialist school to a national conference. Explore the briefs and outcomes in our case studies.
My Business
Nizhny Novgorod regional government
Republic of Buryatia
BiznesSinergiya Entrepreneurship Development Centre
SME Corporation
Alfa-Bank
VK HR Tech
LERNA
Skillaz
Granel Group
HR-link
VENTRA
Participants on the program
After Operation I
Selected excerpts from the business camp’s feedback bot. Authors are credited by their source usernames; quotes are translated from Russian.
«I’m leaving with a clear plan to introduce AI for automation and analytics.»
Business camp participant, 2025
«It’s a real business reset! New ideas and solutions are already emerging.»
Business camp participant, 2025
«I gained practical tools for growth and scaling that I have already started using.»
Business camp participant, 2025
07 / Team
Two teams. One formula.
Co-founder · strategy and programs
Anna Komarova
Spent more than ten years commissioning projects in entrepreneurship support, from municipal to national level. Connects the event’s purpose with its program, audience and acceptance criteria.
Co-founder · general producer
Nadi Oleynikova
Leads creative direction and production, from staging and exhibition build to filming and editing. Connects the event concept with its on-site delivery.
Next step / your project
Let’s find your event’s formula
Let’s discuss your event’s goal, audience and expected outcome. We’ll propose a format, program and preparation plan.
- The goal and audience come before the concept
- The program and attendee journey work together
- Scope, budget and responsibilities are agreed before production
- Success criteria are defined before the event