Granel at the Real Estate 2016 exhibition

About the project

X-Time developed and delivered a program of promotional activities at Granel’s exhibition stand in Moscow. Performances, a workshop and a promotional team introduced visitors to the company and encouraged conversation.

The brief

Attract visitors to the developer’s stand and create opportunities to engage with the brand. Coordinate entertainment, useful content and the on-site team throughout the four-day exhibition.

× Solution

• Developed the creative concept and visitor engagement program.
• Selected promotional staff to introduce the company and involve visitors in stand activities.
• Booked the host and directed the sequence of activities, performances and the workshop.
• Organized a dance performance featuring participants from the Dancing on TNT television show.
• Delivered the Personality Type and Interior Design workshop, connecting the educational program with homebuyers’ interests.
• Provided program direction and technical support, including sound equipment.

= Impact

• More than 50,000 people visited the stand over four days, according to project records.
• Granel won the exhibition’s Best Stand award.
• Promotional staff, a host, dance performances and an educational program worked together in one space.